Apple TV + expands to Russian-language content with new first look offering


Apple continues to develop its ambitions for international content. Today, Variety announced a first deal between Apple and AR Content, the production company run by Oscar-nominated producer and director Alexander Rodynansky.

AR Content will produce Russian-language and multilingual programming for Apple TV +. Rodnyansky claims that Apple is the first global streaming platform to form a strategic partnership with a Russian production company.

The Apple TV + slate is currently dominated by US and Canadian content, almost exclusively in English. Apple’s original content catalog currently includes two non-English titles, Losing Alice and Tehran.

However, the business is growing aggressively around the world. Apple is currently developing several UK productions, one French series, several Spanish series, and is expected to feature two high-profile Korean titles later this year, including a mini-series adaptation of the web comic ‘Dr. Brain “and a big budget adaptation of the bestselling international novel” Pachinko “.

All of the major streaming platforms are investing heavily in international content production as they seek to attract a larger subscriber base. Some regions also enforce production quotas which will require a minimum investment from streamers in domestic production in order to comply. For example, Europe is currently proposing laws that would require at least 30% of Apple TV +’s content catalog to come from Europe.

In terms of service availability, Apple TV + is already available in over 100 countries. Obviously, the company clearly wants to integrate regionally targeted content as soon as possible.

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Sylvester L. Goldfarb