As Europe continues to grow as a hotspot for mobile expansion, London-based hypercasual developer and publisher Gismart has now opened its new office located in Warsaw, Poland..
Adding to the company’s existing London headquarters, this opening marks a new permanent European hub for Gismart’s workforce at a time when European-based expansion has become a necessity to tap into the growing mobile market. .
At present, the new office already employs 40 full-time staff and this number is expected to increase; more than 70 Gismart employees are currently located in Poland.
Gismart goes global
While headquartered in London, Gismart actually opened a number of European business centers this year and launched a remote approach in June, giving employees full flexibility to work remotely from anywhere. in the world after the popularity of hybrid working in the time of the pandemic. One of the reasons for the change was the ongoing conflict in Ukraine, which has also led to companies like Rovio pulling games from Russia and Belarus.
To provide support to all of its workers moving to Portugal and Poland, Gismart’s relocation program was updated earlier this summer, including covering expenses for language lessons in its social package to help transition to new countries.
“Currently around 70 of Gismart’s employees are based in Poland, and this number is growing. Opening a permanent office in Warsaw was only a matter of time,” said Eugene Nagel, COO of Gismart.
“We wanted to provide our employees with a comfortable place to work, as well as create a new European business center for people living in the EU, in addition to the existing head office in London.”
Gismart’s apps and games usually specialize in music-related entertainment. Its third Snapchat game launched in September 2021 as part of a multi-game partnership and a month later those first three titles reached around 90 million players. More recently, at the end of last year, Gismart’s catalog of applications and games exceeded one billion installations. In 2021, Gismart games were downloaded 230 million times.